Case studies

Feature One

DoubleDown Casino was looking for new ways to reach its target demographic in a very competitive gaming space and introduce its product to new users. New client acquisition, application downloads, and client conversions are the lifeblood for DoubleDown Casino.

The solution was to create a contest campaign around a once in a lifetime experience. People entered the ‘Pick Your Dream Vacation’ contest for a chance to win the vacation of their choice anywhere in the US! This Grand Prize was attractive and exciting to a broad audience, which encouraged the contest’s viral spread and new client acquisition. The contest was originally sent out through DoubleDown’s database, Fanlogic’s database, and various social media channels to initiate the online buzz.

Another interaction between DoubleDown and its existing and potential customers was when the winners shared their real life vacation experiences online. This meant DoubleDown’s 7+ million Facebook fans, DoubleDown’s extensive database, and the winners’ social media connections, were exposed to the DoubleDown brand and the exciting experiences associated with it.

The results within 24 hours of the contest's release...

Feature Four

Mondelez International is a major food and beverage corporation that manages snack brands around the world. One of its key products is Eden Cheese, and is massively consumed at breakfast in the Philippines (the product has a 97% market share!). However, Mondelez wanted to increase sales in this market… But how? They needed to overcome the public’s view that Eden Cheese is “not just for breakfast anymore”.

Campaign Goals
  • Increase sales through educating the public that Eden Cheese can be eaten at Lunch and Dinner time
  • Increase subscriber base
  • Increase recipe data base
Challenges and Considerations
  • People in the Philippines viewed Eden cheese as only a breakfast food
  • Mondelez wanted to target mothers, ages 21-45
  • Families in the Philippines typically live outside the major cities, where they have limited access to internet
  • The campaign was restricted to the use of Facebook only (no e-mail, twitter, or other social channel were permitted)
The Solution
  • An engaging and exciting online contest!
  • Contestants were incentivized to send in Lunch and Dinner recipes using Eden Cheese for a chance to win a variety of awesome prizes
  • When people entered in the contest they were automatically subscribed to Mondelez’ “Cheese Anything” network
  • Online advertising -- Google Adwords, Facebook Adwords, and a mobile App campaign -- was used to promote the contest and support the message

Despite the out of the ordinary campaign challenges, the contest was a success! The company’s subscriber base grew substantially and the public was educated on new ways to eat Eden Cheese.

The results...

Feature Two

Big Fish, the world’s largest producer and distributor of casual games, has two main priorities:

  1. Retain its current customers
  2. Acquire new customers

As a successful mobile and online gaming distribution platform, Big Fish was seeking creative ways to pursue and fulfill these top priorities.

The solution? An exciting contest with conditions that directly influence customer retention and acquisition!

In order to qualify for the Grand Prize, users had to download the app and share the contest with two other people. This lead to an immediate increase of new customers. The existing customers also appreciated the opportunity to win the ultimate Grand Prize – a trip for two to San Francisco!! This enticing Grand Prize was critical in expanding the consumer reach of the contest and reinforcing current customer relationships.

The results...

Feature Three

Rock ‘n’ Roll Fantasy Camp Canada needed to create an online presence and generate awareness. Although the camp was popular in the US, it was brand new to Canada, and the camp needed to get people talking and reach the niche target.

So, what is the best way to reach all the rock ‘n’ roll enthusiasts of Canada? Ideally, a method where they share and tell each other, while exposing more and more like-minded people to the camp.

…And this is exactly what they did.

An online contest was created to generate awareness to the camp and to gain access to this niche target market. Fanlogic boosted the campaign by sending the contest out to a target demographic group of Fanlogic's 1 million member network. The contest spread to each person by the most trusted source – a friend, a family member, or a fellow rock enthusiast! The enticing Grand Prize (an all-expenses paid trip to the camp, valuing over $10,000) significantly contributed to the contests success as well.

The results...

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